How is Social Media Shaping the Cosmetics Industry?
Social media is becoming an important channel for companies in the cosmetics industry to reach out to a wide customer base, so more brands are looking to make the most of it. An example of such a company is Julep, a cosmetics startup that is taking feedback from customers both through social media and in person, and creating products based on this feedback. It's little wonder that this successful startup raised $10.3 billion from venture capitalists in 2014. The above example